Unsurprisingly, sustainability and responsibility are front and center for Pernod Ricard and the company joined BIER shortly after our 2006 inception.

Representing the company on the Steering Committee and the Benchmarking working group is Jean-François Roucou, the company’s Group Sustainable Performance Director. Jean-Francois brings more than 25 years of experience in the agroindustry, from risk management to sustainability strategy.

Other Pernod Ricard representatives, who boast 50 years of combined sustainability experience include Carine Christophe, Group Environmental Manager; Danielle Kohler, Group Technical Coordinator; Julie Lejard, Sustainable Business Analyst; and Florence Taron, Project Manager.

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The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. BIER aims to affect sector change through work focused on water stewardship, energy efficiency and climate change, beverage container recycling, sustainable agriculture, and ecosystem services. BIER members include: American Beverage Association, Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Keurig Dr Pepper, MillerCoors, Molson Coors, Ocean Spray Cranberries, PepsiCo, and Pernod Ricard.

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