Unsurprisingly, sustainability and responsibility are front and center for Pernod Ricard and the company joined BIER shortly after our 2006 inception.

Representing the company on the Steering Committee and the Benchmarking working group is Jean-François Roucou, the company’s Group Sustainable Performance Director. Jean-Francois brings more than 25 years of experience in the agroindustry, from risk management to sustainability strategy.

Other Pernod Ricard representatives, who boast 50 years of combined sustainability experience include Carine Christophe, Group Environmental Manager; Danielle Kohler, Group Technical Coordinator; Julie Lejard, Sustainable Business Analyst; and Florence Taron, Project Manager.

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The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. Formed in 2006, BIER is a common voice across the beverage sector, speaking to influence global standards on environmental sustainability aspects most relevant to the sector, affect change both up and down the supply chain and share best practices that raise the bar for environmental performance of the industry. By doing so, BIER is able to monitor data and trends, engage with key stakeholders, develop best practices, and guide a course of action for the future. BIER members include: Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Keurig Dr Pepper, LION, MillerCoors, Molson Coors, Ocean Spray Cranberries, PepsiCo, and Pernod Ricard.

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