BIER Celebrates World Water Day 2024
The importance of water cannot be underestimated. In the beverage sector, water is paramount. Beverage companies not only rely on water as an essential ingredient in each of their products, but also as a primary source for many of their production processes. On a global scale, water can be a tool for peace when communities and countries cooperate over this precious shared resource. However, it can also spark and intensify conflict when access is denied and usage is unfairly shared.