Advancing Environmental Sustainability Through Collective Action
BIER was founded on a simple but transformative belief: the environmental challenges facing the beverage sector cannot be solved by any one company alone. Meaningful progress demands shared purpose, aligned methodologies, and coordinated action across the entire value chain, from global brands to local communities, suppliers, and other critical stakeholders.
Through BIER’s collective action model, member companies collaborate to develop credible guidance, harmonize technical approaches, and co-create solutions that elevate environmental performance across the sector. By working side-by-side with diverse partners and in the places where shared risks and opportunities intersect, BIER accelerates innovation, amplifies impact, and strengthens resilience for people, nature, and the beverage industry worldwide.
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Charco Bendito, meaning “Blessed Pool”, is a collaborative watershed restoration initiative located within the Lerma–Santiago Basin of Jalisco, Mexico, one of the country’s most socially, culturally, and hydrologically important regions.
Born in 2020 through a BIER-facilitated partnership, the project brings together leading beverage companies and other major corporations to address shared water challenges through collective action, ecosystem restoration, and long-term community engagement.
Charco Bendito serves as a powerful example of how businesses can work across brands, competitors, and sectors to support the sustainability of the water resources they all depend on.
This integrated approach reflects BIER’s longstanding belief: water stewardship succeeds when companies work together in the places where they share risks, opportunities, and responsibilities.
