Ecosystem Services

Protecting natural resource availability and quality

BIER member companies acknowledge the important role that they play in understanding, protecting, and enhancing the services and biodiversity that ecosystems provide. Recognizing and integrating the value provided by nature into decision making and business planning is an essential element of a sustainability strategy. Through direct operations, by engaging upstream with communities and suppliers, and working downstream with customers, consumers and other partners, BIER member companies strive to preserve vital ecosystems through the following set of guiding principles.

Ecosystem Services Guiding Principles


  • Optimize the efficient usage of natural resources with an emphasis on freshwater sources, agricultural crops and forest products.
  • Minimize wastes released to nature.
  • Increase reuse and recycling of packaging materials.


  • Integrate ecosystem service parameters into freshwater supply, agricultural crop, forest and extractive product sustainability initiatives.
  • Invest in protection of ecosystems and biodiversity through human and financial capital.


  • Evaluate and address opportunities to restore natural sources.
  • Pursue wastewater treatment strategies that return equal or improved  water quality back to the ecosystem.


  • Engage with stakeholders along the entire value chain to build collaborative solutions.
  • Monitor and communicate progress in achieving these principles.


Beverage Product Value Chain Infographic

This infographic illustrates a beverage product life cycle from the raw materials stage to the end of life phase, and what the dependence and impacts are for each stage.

Ecosystem Services

Learn More About Ecosystem Services

See BIER’s work in action and read a selection of our recent case studies.

  • AB InBev
    Building Local Capacity for Watershed Stewardship
  • Pernod Ricard
    Achieving Biodiversity Balance at Martell Vineyards

By going beyond biodiversity conservation and promoting restoration of natural ecosystems, these Principles demonstrate the leadership of BIER.

Learn more about how BIER’s workstreams, such as ecosystem services, support the United Nation’s Sustainable Development Goals.

The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. BIER aims to affect sector change through work focused on water stewardship, energy efficiency and climate change, beverage container recycling, sustainable agriculture, and ecosystem services. BIER members include: American Beverage Association, Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Keurig Dr Pepper, MillerCoors, Molson Coors, Ocean Spray Cranberries, PepsiCo, and Pernod Ricard.

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