Brewing a Better World” is HEINEKEN’s motto, making the company and its environmental experts a welcome part of the BIER team.

Paul Bruijn, who is part of the BIER Steering Committee, leader for the Energy & Climate working group, and participant in the Benchmarking working group, started his environmental career back in 1989 as a HEINEKEN research scientist. He’s been with the company ever since and has grown into the role of Senior Global Lead for Safety and Environment. He also represents BIER and provides input into the European Commission’s Product Environmental Footprint (PEF) pilots.

Another long-time representative to BIER, Ron Bohlmeijer, specializes in corporate water stewardship and water risk identification and mitigation. So, it’s no surprise that he is currently HEINEKEN’s Senior Global Water Leader and is part of the Water working group. He’s also part of our Technology working group.

The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. Formed in 2006, BIER is a common voice across the beverage sector, speaking to influence global standards on environmental sustainability aspects most relevant to the sector, affect change both up and down the supply chain and share best practices that raise the bar for environmental performance of the industry. By doing so, BIER is able to monitor data and trends, engage with key stakeholders, develop best practices, and guide a course of action for the future. BIER members include: American Beverage Association, Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Keurig Dr Pepper, LION, MillerCoors, Molson Coors, Ocean Spray Cranberries, PepsiCo, and Pernod Ricard.

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