Brewing a Better World” is HEINEKEN’s motto, making the company and its environmental experts a welcome part of the BIER team.

Paul Bruijn, who is part of the BIER Steering Committee, leader for the Energy & Climate working group, and participant in the Benchmarking working group, started his environmental career back in 1989 as a HEINEKEN research scientist. He’s been with the company ever since and has grown into the role of Senior Global Lead for Safety and Environment. He also represents BIER and provides input into the European Commission’s Product Environmental Footprint (PEF) pilots.

Another long-time representative to BIER, Ron Bohlmeijer, specializes in corporate water stewardship and water risk identification and mitigation. So, it’s no surprise that he is currently HEINEKEN’s Senior Global Water Leader and is part of the Water working group. He’s also part of our Technology working group.

The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. BIER aims to affect sector change through work focused on water stewardship, energy efficiency and climate change, beverage container recycling, sustainable agriculture, and ecosystem services. BIER members include: American Beverage Association, Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Keurig Dr Pepper, MillerCoors, Molson Coors, Ocean Spray Cranberries, PepsiCo, and Pernod Ricard.

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