Pernod Ricard

Pernod Ricard

Unsurprisingly, sustainability and responsibility are front and center for Pernod Ricard and the company joined BIER shortly after our 2006 inception. Representing the company on the Steering Committee and the Benchmarking working group is Jean-François Roucou, the...

The Beverage Industry Environmental Roundtable (BIER) is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. Formed in 2006, BIER is a common voice across the beverage sector, speaking to influence global standards on environmental sustainability aspects most relevant to the sector, affect change both up and down the supply chain and share best practices that raise the bar for environmental performance of the industry. By doing so, BIER is able to monitor data and trends, engage with key stakeholders, develop best practices, and guide a course of action for the future.

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