The Beverage Industry Environmental Roundtable (BIER) is pleased to announce that Heaven Hill Brands has joined its global coalition of beverage industry leaders committed to advancing environmental sustainability.

As the largest independent, family-owned distilled spirits company in the United States, Heaven Hill brings a unique and valuable perspective to BIER’s collaborative platform. Headquartered in Bardstown, Kentucky, the company has been producing iconic American whiskeys and spirits since 1935, maintaining a deep legacy of craftsmanship, environmental responsibility, and community stewardship.

Heaven Hill’s 2030 Environmental Sustainability Strategy demonstrates the company’s commitment to supporting the communities and natural resources that make its business possible. The Strategy sets ambitious goals to reduce carbon and water intensity, advance sustainable packaging, and support natural conservation.

Heaven Hill’s membership marks an exciting milestone at a time of growing momentum as BIER continues to advance its technical leadership and collaborative impact across the beverage sector. Guided by its 2025 Work Plan, BIER is expanding both visibility and influence through new and evolving resources, such as interpretation guidance on the EU Deforestation Regulation (EUDR), enhanced quarterly regulatory updates, and targeted supplier engagement to drive Scope 3 reductions. These collective initiatives, alongside ongoing work in benchmarking and watershed resilience, reflect BIER’s commitment to helping members anticipate change, strengthen performance, and drive measurable environmental progress.

“Heaven Hill’s operational heritage, U.S. perspective, and emerging sustainability leadership add significant depth to our shared efforts to transform environmental performance across the beverage sector,” said Erica Pann, Executive Director of BIER.

“As a family-owned company, we know strong environmental performance depends on data, transparency, and collaboration,” said Rachel Nally, AVP of Environment & Sustainability at Heaven Hill Brands. “Through shared learning and collective action, BIER membership strengthens our ability to advance solutions that drive long-term sustainability and resilience across the beverage sector.”

Through the market leadership of its members, BIER has established itself as the definitive voice on environmental sustainability in the global beverage industry. By fostering cross-sector collaboration, advancing credible technical guidance, and proactively engaging on key environmental challenges, BIER continues to elevate the industry’s collective influence. These partnerships not only accelerate progress within member companies but also build trust with stakeholders, shape public dialogue, and inspire broader adoption of sustainable solutions across the value chain.

Media Contacts
Erica Pann, Executive Director, BIER

 About BIER
BIER is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. Formed in 2006, BIER is a common voice across the beverage sector, speaking to influence global standards on environmental sustainability aspects most relevant to the sector, affect change both up and down the supply chain, and share best practices that raise the bar for environmental performance of the industry. By doing so, BIER is able to monitor data and trends, engage with key stakeholders, develop best practices, and guide a course of action for the future. BIER members include Anheuser-Busch InBev, Asahi Group Holdings, Bacardi, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heaven Hill Brands, Heineken, Keurig Dr Pepper, LION, Molson Coors, Monster Energy, Ocean Spray Cranberries, PepsiCo, Pernod Ricard and Suntory Global Spirits. For more information, visit www.bieroundtable.com.