BIER is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. Joining members, Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Keurig Dr. Pepper, LION, Molson Coors, Monster, Ocean Spray Cranberries, PepsiCo, and Pernod Ricard, Asahi will be contributing to BIER’s collaborative approach of accelerating the development of sustainable solutions through beverage industry-specific data collection, methodologies, standard-setting, and best practice sharing.

Asahi Group Holdings is a leading global company, producing an extensive range of alcohol, non-alcohol beverages and food.  For over 100 years, Asahi has worked with the gifts and the power of nature to deliver on its great taste promise to consumers around the world.

Envisioning a better future, Asahi aims to build a sustainable ecosystem and circular economy through decarbonization and the effective use of water resources.  Asahi’s key environmental initiatives include response to Climate Change, Packaging, Agricultural Raw Materials, and Water Resources.

“BIER is delighted to welcome Asahi Group Holdings to its membership. Every BIER member brings a wealth of practical, pre-competitive technical knowledge that enhances the impact beverage companies can make in their markets and products, and we expect Asahi will be no exception. Collectively, the sector is stronger and more impactful together as we tackle the myriad environmental sustainability issues of importance to beverage companies. Asahi’s membership validates the value that BIER delivers to its members and our vision that the beverage industry is globally recognized as the leader in advancing environmental sustainability.” ~ Daniel Pierce, Executive Director for BIER

“Asahi Group Holdings is honoured to join the Beverage Industry Environmental Roundtable (BIER) in its mission to drive environmental sustainability within the beverage industry.

We believe that through collaboration and shared expertise, we can create meaningful change towards a more sustainable future.

Asahi is committed to leveraging our resources and innovation to contribute to BIER’s efforts in addressing key environmental challenges facing our industry.” Drahomira Mandikova, Asahi’s Group Chief Sustainability Officer, said.

Through the market leadership of its members, BIER has positioned itself as the sustainable voice of the industry. These partnerships generate positive awareness among key stakeholders and consumers alike on efforts towards sustainable solutions.

Media contacts:

Daniel Pierce – BIER Executive Director / Daniel.Pierce@anteagroup.us

Corporate Communications, Asahi Group Holdings, Ltd.
Email: media@asahigroup-holdings.com

About BIER

BIER is a technical coalition of leading global beverage companies working together to advance environmental sustainability within the beverage sector. Formed in 2006, BIER is a common voice across the beverage sector, speaking to influence global standards on environmental sustainability aspects most relevant to the sector, affect change both up and down the supply chain, and share best practices that raise the bar for environmental performance of the industry. By doing so, BIER is able to monitor data and trends, engage with key stakeholders, develop best practices, and guide a course of action for the future. BIER members include Anheuser-Busch InBev, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, The Coca-Cola Company, Constellation Brands, Diageo, Heineken, Keurig Dr Pepper, LION, Molson Coors, Monster Energy, Ocean Spray Cranberries, PepsiCo, and Pernod Ricard. For more information, visit www.bieroundtable.com.

About Asahi Group Holdings

Asahi Group Holdings, Ltd. is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Our mission is to deliver on our great taste promise and bring more fun to life. Established in Japan in 1889, the Group has always been committed to innovation and quality. This dedication has brought together iconic brands and the expertise of renowned breweries from around the world, including those with a rich heritage spanning over centuries. Our approach has culminated in a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. “Make the world shine” is Asahi Group’s commitment to build connections among people, thereby paving the way for a sustainable future together. Through these connections, we can contribute to a brighter world, both today and in the future. With a global presence primarily in Japan, Europe, Oceania, and Southeast Asia, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.7 trillion annually. Headquartered in Japan, Asahi Group Holdings is listed on the Tokyo Stock Exchange (Prime Market: 2502.T)